Mindsparkle*

Wildes District

May 01, 2022

Mindsparkle Mag

Kingdom Supercultures

Kingdom Supercultures gets a warm, appetising design courtesy of Wildes District, and the result is as tempting as it is clever. A cream content card floats over a glossy amber background of liquid bubbles, while an elegant serif logo and a friendly rounded headline explain how the company “designs and supplies a new class of natural ingredients.” A mouth-watering collage — a cheese wheel, scoops of ice cream, whipped cream, a grapefruit slice and jewel-like amber droplets — makes the science feel delicious and human. It is confident, editorial web design with real sensory warmth and thoughtful art direction. Inviting and beautifully composed, it makes natural ingredients look genuinely irresistible.

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