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Dazze Studio

Hartlepool, United Kingdom

DATE

May 06, 2022

EDITOR

Mindsparkle Mag

Bentley & Skinner

Bentley & Skinner is a jeweller by royal appointment to His Majesty The King, buying and selling exceptional antique and estate jewellery from their Piccadilly location since 1934. Dazze Studio redesigned their eCommerce platform to reflect that heritage — a refined WooCommerce store where rarity and provenance take centre stage.

The web design balances the gravitas of royal warrant with modern eCommerce usability. A restrained palette, editorial photography, and thoughtful product categorisation give collectors and first-time buyers alike a premium browsing experience befitting one of London’s most distinguished jewellers.

Highlights

Dazze Studio

Dazze Studio designs, builds and improves eCommerce stores for independent fashion and lifestyle brands, on WooCommerce and Shopify. Founded in 2019 by Jamie Davidson, who spent 14 years running eCommerce client side before starting the studio, latterly as eCommerce Director, for brands including Stone Island, C.P. Company, LN-CC and oki-ni. The design has to earn its place: it needs to look considered and perform commercially at the same time. In 2025, Bentley & Skinner's total sales grew 112% on the year before. WooCommerce Agency Partner. Shopify Partner.

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Dazze Studio Hartlepool, United Kingdom

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