Jon Parkinson introduces himself with a warm, oversized serif headline, "I design digital products and help organisations big and small connect with their audience", that instantly sets a personable, editorial tone. His selected work is laid out as a clean, asymmetric arrangement of images and short captions: helping design Soho House & Co's website, a co-working booking platform, a gallery exhibition site and a crisp logo for the record label Holy Toto. Plenty of white space and elegant typography keep the page feeling considered and human rather than corporate. It is thoughtful web design rooted in genuine UX design thinking. Simple, honest and quietly polished.
Credits: Jon Parkinson
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