ITSUA is a full-stack engineering studio, and its new site presents the studio the way engineers present work: as a specification. Space Grotesk display type sits against monospaced metadata, hairline rules carry all of the structure, and colour is used to classify rather than decorate. The result is a web design that reads like a technical document without ever turning cold.
Rather than opening on a service menu, ITSUA asks visitors to start from their own problem. The /start page names six situations in the buyer’s own words, letting people self-select before any sales language appears. It is a small inversion of the agency-site convention, and it quietly does most of the work of qualifying a lead.
The /work page turns the portfolio into a timeline of categories plotted by year. Pointing at any cell deals that year’s projects out as a deck of cards, so the archive can be scanned at a glance or opened case by case. On the index the same card mechanic carries the featured project, giving the whole site one consistent gesture.
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