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Dave Soderberg

April 22, 2017

Mindsparkle Mag

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Jetty

Dave Soderberg shaped this bright, welcoming site for Jetty, an insurance company built for people who rent and own in the city. Cool teal accents, crisp modern typography and airy white space give the design a calm, trustworthy feel, softening a topic that is rarely this inviting. Playful, human touches — a teal “J” shield floating in a sunlit living room, a “Hi Felicia” doormat, a tidy membership card — turn each section into a small, reassuring moment. The clean layout and thoughtful UI design make the whole experience feel effortless. Take a look at jetty.com to see friendly finance done well.

Credits: Dave Soderberg

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