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Refinery 29

September 27, 2016

Mindsparkle Mag

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29 rooms

Refinery 29 created this joyful site for 29Rooms, its immersive art and fashion funhouse in Brooklyn. A chunky, retro three-dimensional 29ROOMS wordmark anchors a warm palette of cream, purple and pink, surrounded by playful illustrated characters. Dark, star-flecked sections invite visitors into a 3D tour, while a lively social wall gathers reactions from guests and collaborators. The exuberant art direction perfectly captures the energy of the experiential campaign. Bright, tactile and thoroughly fun.

Credits: Refinery 29

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