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Mouthwash Studio

DATE

November 01, 2021

EDITOR

Mindsparkle Mag

INO jewelry

Mouthwash Studio brings a meditative, elemental calm to INO, a Los Angeles jewelry label. The homepage centres a delicately balanced stack of sun-warmed stones against a pale, almost weightless grey backdrop, a quiet nod to nature and craft. Sparse uppercase type declares “The time has come to be free, solid jewelry without gender boundaries”, with a subtle concentric-oval motif and understated Shop, About, Support and Journal navigation. Serene, tactile and beautifully spare, it is an assured piece of art direction and minimal web design.

Credits: Mouthwash Studio

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