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Semplice
April 07, 2022
Mindsparkle Mag
Future Paris keeps things gloriously simple, letting an elegant, high-contrast serif do all the work on a clean white page. In place of a hero image, the studio lists its clients — Gentle Monster, Bang & Olufsen, Maison Kitsuné, Google, Sephora and more — as one flowing typographic statement that doubles as both content and decoration. The pared-back Projects / About navigation and quiet Showreel and Contact links let the roll-call of names carry the confidence. Built on the Semplice portfolio platform, it is a masterclass in restraint and refined typography. The result is a striking piece of type-led web design.
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