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MGM

April 17, 2022

Mindsparkle Mag

House of Gucci

Promoting the Ridley Scott film, this official site from MGM turns the title itself into the entire stage. Enormous gold serif letters spelling HOUSE OF GUCCI dominate an off-white canvas, and black-and-white cast portraits are tucked neatly inside the counters of the type — a clever, tactile piece of typography that rewards a closer look. The restrained palette of gold, ivory and monochrome photography reads as pure luxury, echoing the fashion house at the heart of the story. Discreet studio and rating marks sit at the foot of the page, keeping the focus firmly on the drama above. It is a stylish, cinematic slice of web design at welcometothehouseofgucci.com.

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