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Equal Parts Studio

November 25, 2019

Mindsparkle Mag

Hey Noodles Chongqing XiaoMian

Hey Noodles Chongqing XiaoMian is a loud, joyful restaurant site that Equal Parts Studio packed with personality. Primary red and sunshine yellow collide behind appetising overhead photography of steaming Sichuanese noodle bowls, chillies and chopsticks, and a doodly logo sets the cheeky tone. The 'HEY NOODLES' label is stamped and repeated playfully across the page, while chunky sans-serif copy and floating question marks turn the story of Xiǎo Miàn into something closer to a comic. Bright, fun and full of appetite, Hey Noodles is a delicious example of flavour-forward web design and branding.

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