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DD LONDON

DATE

June 30, 2021

EDITOR

Mindsparkle Mag

Gemfields

DD LONDON brings luxury and editorial polish to Gemfields, the responsible coloured-gemstone brand. An oversized black wordmark anchors the top of the page, sitting above a sumptuous fashion photograph of a model in profile wearing an emerald stud and a sculptural gold hoop, her skin catching a warm shaft of light against clear blue sky. A crisp white card layered over the image introduces the “Sandy Leong x Gemfields SOL collection” in refined serif type, its generous spacing signalling quality without shouting. The confident contrast between the monumental logotype and the intimate portrait gives the homepage real presence. It is an elegant lesson in art direction shaping a premium web design.

Credits: DD LONDON

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