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Jeremiah Shoaf
January 08, 2017
Mindsparkle Mag
Jeremiah Shoaf, the mind behind Typewolf, distils years of expertise into the Flawless Typography Checklist, an interactive master course dressed as an elegant visual guide. A warm dusty-rose palette and a refined serif set a scholarly yet inviting tone, crowned by a simple ampersand roundel. The layout walks readers through a numbered checklist of rules, complete with a tidy table of contents and iMac mockups that demonstrate ideas like ideal line length side by side. Thoughtful pull quotes, including one from Bringhurst, reinforce a sense of typographic authority throughout. It is a beautifully considered piece of editorial typography where the design itself becomes a lesson in good type.
Credits: Jeremiah Shoaf
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