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British Standard Type
June 18, 2021
Mindsparkle Mag
British Standard Type presents its foundry with all the confidence you would hope for from people who draw letters for a living. A moody, greyscale macro image — something between circuitry and organic growth — fills the background, while a clean tabbed bar splits the site into Services, Information and Typefaces. Front and centre, the faces themselves take the spotlight: “FT Headline” and “FT Text” rendered in a distinctive rounded, almost pixelised design that shows the character of the library. The high-contrast, near-monochrome treatment keeps every ounce of attention on the letterforms. It is focused, editorial web design in service of genuinely characterful type design.
Credits: British Standard Type
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