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Obys agency

March 24, 2021

Mindsparkle Mag

Typography Principles

Obys agency brings its signature flair to Typography Principles, an elegant interactive lesson dressed entirely in black and white. Enormous display letters spelling "Alignment" mix upright serifs with sweeping italics, sprawling across the screen like a gallery wall, while tilted cards pin fragments of art history — Vermeer's View of Delft, Botticelli's Adoration of the Magi, a Rubens portrait — beside crisp captions on left and central alignment. The result feels part museum, part masterclass, teaching the fundamentals of setting type through sheer compositional confidence. It is a beautiful celebration of typography and editorial craft.

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