Plus
Menu
Aether
April 05, 2021
Mindsparkle Mag
Aether presents its audio eyewear with the hushed elegance of an editorial fashion campaign. Against a warm travertine-stone backdrop, a blonde model reclines in tinted sunglasses beneath the softly set line ‘Create your own ambience’. Refined serif branding, generous space and a muted, sun-baked palette give the page a calm, luxurious sophistication that lets the product feel aspirational rather than gadgety. Subtle cues — a ‘Play video’ link and a black ‘Shop audio eyewear’ button — organise the commerce without disturbing the mood. It is a graceful piece of web design and art direction.
Credits: Aether
More in E-Commerce
Stay on top of this week's design. Insights, top picks & more.
