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CUSP, Novus Design Group, Salt & Pepper
April 19, 2020
Mindsparkle Mag
CUSP, Novus Design Group and Salt & Pepper created this warm, fashion-led website for CUSP. The homepage sits on a soft cream background and stages its campaign imagery as a fan of overlapping portraits, with a curly-haired model in a camel turtleneck at the centre, framed by deep green palm leaves. Across the images runs the word Sprout in an oversized coral-red serif, turning the headline into a bold graphic layer of its own. Delicate details such as a vertical Campaign 2020 label, a tiny slide counter and a crosshair mark give the layout a magazine-like art direction. It is a confident blend of photography and type that feels calm and striking at the same time.
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