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Uprock
July 22, 2021
Mindsparkle Mag
Coldy is the digital home of a Russian premium property developer, and Uprock give it the composed, editorial feel of a design monograph. The homepage frames a single project at a time — here “Taller”, shown through a crisp architectural render of a brick-and-glass tower crowned with rooftop greenery — beside oversized, understated grey lettering. A slim slide counter and a quiet call to read more hint at smooth, restrained transitions between projects rather than flashy effects. The near-monochrome palette and generous whitespace let the architecture read as the hero, an approach that feels every bit as premium as the residences it sells. It is calm, confident web design where typography and photography share the stage.
Credits: Uprock
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