Plus
Menu
Nascent Design
September 18, 2021
Mindsparkle Mag
Nascent Design wraps the iconic Italian lighting house Artemide in a serene wash of teal, letting a single sculptural lamp take centre stage. The looping black-wire “Vine Light” by Bjarke Ingels Group is photographed against that flat turquoise field so its glowing ring and elegant curves read almost like a drawing. A refined serif logotype and a spare menu — Store Locator, Shop, Configurator — keep the interface calm and gallery-like, befitting the brand’s design pedigree. Soft carousel dots and a “Novelties 2021” band below promise more to explore without crowding the hero. It is measured, product-first art direction and elegant web design.
Credits: Nascent Design
More in E-Commerce
Stay on top of this week's design. Insights, top picks & more.
