Mindsparkle*

Magic People Voodoo People

October 11, 2019

Mindsparkle Mag

Aros Art Museum

Magic People Voodoo People give Denmark's ARoS Art Museum a dreamy, immersive online presence washed in soft periwinkle. The rounded "ARoS" logotype and a simple opening-hours line sit above a large circular window onto a glowing, teamLab-style waterfall installation, figures silhouetted amid cascading light. To the right, an airy exhibition list, "Tomorow is the Question," "Human Nature" and "Before the Fall of the Wall," is set in a clean, friendly sans that keeps the mood calm and contemplative. The muted violet palette and generous negative space let the artwork's colour glow through. It is atmospheric, elegant web design with genuinely considered art direction.

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