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Matt Carvalho

March 03, 2022

Mindsparkle Mag

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AESOP. Wines©

Matt Carvalho brings a warm, retro-modern sensibility to AESOP. Wines©, an online winery making clean wine in California. Soft pastel gradients melt from peach into lilac behind scalloped, wave-edged image frames, giving the shop a groovy seventies mood that feels sun-soaked and unhurried. Bold editorial serif headlines anchor the layout while product photography of bottles against draped fabric adds a quiet sense of craft. The considered colour palette and confident art direction make this direct-to-door wine brand a genuine pleasure to browse – see it live at AESOP. Wines©.

Credits: Matt Carvalho

More in Wine & Spirits Branding

70s AESOP. Wines california design ecommerce groovy Mindsparkle Mag.jpg modern Napa online site of the day sotd vino website winery

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