The Next Point of View, a typographic concept for Gravient's identity, created by Pr/u00e0ctica, a design studio from Spain.

Gravient, a virtual and augmented reality company, asked the studio to develop its brand identity, their main objective is the creative use of technology for commercial purposes./u00a0

Built from a standard typeface, the studio/u00a0developed a typographic behavior using interaction and three-dimensionality. Letters are set to change depending on the angle in which they/u2019re looked from, this way, the user/u2019s point of view becomes key in determining the shape of the typography./u00a0

Following this approach, the typographic language becomes endless and the different styles of the family are determined by the use of perspective. This typographic concept has been developed concerning its use for virtual and augmented reality as well as website interaction.