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Studio South
August 08, 2016
Mindsparkle Mag
The International is a new, world-class apartment offering of 88 luxury residences in central Auckland. A re-purposed office building will be transformed into an iconic building clothed in a contemporary exoskeleton, situated on the doorstep of Albert Park in Auckland, New Zealand./u00a0Studio South/u00a0were involved from the outset in creating a complete brand identity and marketing package to assist in the promotion of The International. With an ambition to sell all apartments off the plans, the studio/u00a0designed, directed and managed numerous components to create a comprehensive array of printed and digital communications material. Additionally Studio South/u00a0played a significant role in the spatial design of an apartment show suite. Heavily influenced by the earthy tones of the interiors designed by interior architect Rufus Knight and taking cues from /u2028luxury brands, we created an elegant and sophisticated identity perfectly suited to the target market of high-wealth, premium buyers./u00a0The International has had an overwhelmingly positive response and a tremendous amount of interest from buyers. Apartments are currently selling at a rapid pace. Branding project seen on Bpando.
Creator: Studio South
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