Mucca/u00a0designed the rebrand for/u00a0The Hermitage Hotel that leans into a bold signature yellow, paired with a custom typeface inspired by the hotel/u2019s Beaux Arts interiors. A contemporary tone of voice redefines this heritage brand for a new era of modern Southern hospitality.
Opened in 1910, Nashville/u2019s first /u201cmillion-dollar/u201d hotel has undergone a brand overhaul with today/u2019s traveler in mind. Its opulent rooms famously hosted campaigners for (and against) women/u2019s right to vote, with the yellow-rose-wearing Suffrage supporters winning by a hair.
Creator: Mucca
















