Fotonokka is a photography agency based in Helsinki, representing a carefully curated mix of rising stars and established artists./u00a0Sofia Pusa/u00a0was in charge of its brand new visual identity./u00a0

The studio needed a rebrand to highlight its diverse roster of talents while positioning the agency as a more premium, international brand. The identity captures the photography concept of f-stop in the bold, contemporary wordmark that is a metaphor for the process of creating a photo and illuminating your ideas with visual storytelling. The design of the letter F receives inspiration from the shape of the aperture blades inside a camera lens. The letter f followed by slash has a double meaning standing not only for f-stop but also for Fotonokka/u2019s role as an umbrella brand representing a diverse roster of artists.

All in all,/u00a0Studio Fotonokka's identity is recognizable but subtle enough to act as a backdrop for their creative talents/u2019 work. The unapologetic logo is complete with a minimal color palette and elegant and refined typography that put the skills at the forefront./u200b/u200b/u200b/u200b/u200b/u200b/u200b/u200b/u200b

Additional credits Still life photography: Paula Kes/u00e4l/u00e4inen Photography: Fotonokka artists Web development: Oscar G/u00f3mez