Rachel Roth/u00a0from the studio Design Ranch designed the friendly branding for Sidekick Solutions, an IT support company. In order to establish their presence in the marketplace, Sidekick sought out to establish a fresh new brand identity using bright primary colours and playful and simple symbols. Rachel Roth made use of a series of icons pulled from the computer screen to complement Sidekick/u2019s friendly approach, paired with playful language to tie/u00a0it all together.
Creator: Rachel Roth



















