Graphic

Marta Veludo developed and designed the identity for Airdate, the new private label from Men at Work. The new branding for the women’s clothing line is modern and trendy, utilising a minimal two-tone colour palette of royal blue and white as well as geometric line designs. The use of a basketball court outline as their logo denotes a cool sense of playfulness that embraces a fashion-forward streetwear and active lifestyle aesthetic. On their website, Airdate’s image is described as, ‘nonchalant, fresh and playful with a bright soul’. ‘That about sums up the specifics of AIRDATE. Non pretentious with a touch of glam for cool, unapologetic women. AIRDATE launches the right styles with a flawless sense of timing and is king when it comes to that certain ‘je ne sais quoi’.’