Serving Sculpture /u2014 Renewal of Finnish Craft & Design is an art and design display held as part of Stockholm Design Week 2022. The exhibition cooperates with the Finnish Institute in Stockholm, and UU Market, a collective and agency for new Finnish art and design. It belongs to/u00a0Titilda's/u00a0creative minds./u00a0

The exhibition highlights the Finnish design scene/u2019s fresh directions, where playfulness and fun play a more significant role than functionalism, commonly considered the core of the Scandinavian design. This new direction could manifest as /u201cform follows fun/u201d.

The objective was to create a bold, fun, yet credible visual identity. It now distinguishes itself from Nordic design brands/u2019 conventionally minimalistic, fair, and polished visuality. All the visual elements, from imagery to colors and typography, express this contrast of classy versus playful; function versus fun.

The visual identity for Serving Sculpture receives inspiration from sitting around a table, or a stage, where the design pieces are seen and enjoyed. The main element is a circle, which appears throughout the whole identity as a graphic element or as a beam of light in photos. The circle loop is like a platform, or a spotlight, displaying the pieces as unique eye candy.