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Judy Chen and Crystal Ho
August 16, 2022
Mindsparkle Mag
Meet Plum, visual identity designed by Judy Chen and Crystal Ho. This brand/u00a0is a lifestyle curator that share their taste through food delivery app. Like harvesting ripened and succulent fruit while filtering out the rest, the team thoughtfully selects products based on quality, affordability, and distinctiveness. The result is a refined collection of the best /u2014 tasted by experts, with insider prices, and customised to each individual/u2019s preference. The identity is the expression of consumer decisions made easier.
Creator: Judy Chen and Crystal Ho
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