This stunning brand identity and packaging project for Panzer's, a deli and grocery store in London, was created by Here Design, a branding and design firm, also in London.

Loyal customers are rightly sensitive to any kind of re-design, and Panzer/u2019s/u00a0supremely loyal customer base meant that more than ever Here had to understand /u2013/u00a0inside out /u2013 the client/u2019s significant heritage and place in the wider community.

Without photographs of the deli from the time of its opening in 1944, the subtlety/u00a0of approach was informed by in-depth research from Panzer/u2019s history. The Austrian/u00a0and Czech heritage of the shop/u2019s original founders informed the design of the new/u00a0Panzer/u2019s word marque, which is inspired by the typography of old Austrian shop/u00a0signs.

As a general sign off across all forms of communication, the studio created a bespoke/u00a0signature fish symbol /u2013 a nod to the shop/u2019s much-sought-after smoked salmon.

Finally, Here incorporated contemporary typography and a salmon stripe motif/u00a0throughout, and developed a colour palette of dark green and salmon pink,/u00a0which worked well with the use of brass, marble and flecked terrazzo in the/u00a0interior/u2019s re-design.