Lacy Bird is a floristry studio and flower delivery, established in 2012 in Moscow to stir up a monotonous market and turn it more creative and sophisticated. Nowadays, Lacy Bird is among Russia/u2019s most trendsetting flower studios. By refreshing the brand outward/u00a0Shuka Design aimed to capture its core role in the forefront of premium floristry and help to establish flower sets as a fashion trend.

The visual identity is designed to be eloquent both in digital communication and packaging systems through online stores, social media, flower boxes, and wrapping paper. Wordmarks bold letterforms are a reminiscence of the Arts and Craft movement /u2014 reduced to a monogram, it also appears as a pattern. Lacy Bird's emblem is a literal visualization of the studio/u2019s title /u2014 lacy petals of a blossomed bud are taking shape of a soaring bird.

Additional credits Creative director:/u00a0ivan velichko Art director:/u00a0dasha zudina Logo:/u00a0ivan velichko Designer:/u00a0varya goncharova Motion designer:/u00a0dmitry kozlyaev Photography:/u00a0ivan knyazev Set design:/u00a0polina zagumenova Writing:/u00a0vasilii kolesnik Producer:/u00a0katerina shcherbakova