First Light Books is a book shop and cafe in Austin, Texas, a passion project from one of our longtime clients. Our ongoing collaborations are an enduring source of energy and joy. SDCO partnered with a longstanding client to develop a this new concept from conception to market. The studio created a strategy that celebrates the interplay between old and new, playful and classic, utilitarian and dreamy /u2014 and its ability to inspire. The brand design is an expression of the bookstores we know and love /u2014 the bookstore we/u2019ve always dreamed about. The primary logotype is classic and reminiscent of vintage European book publishers.

Expressive interior and exterior touch points nurture a convivial, creative energy that/u2019s as irresistible as the books and cafe themselves. The rabbit mark, implemented throughout the space, symbolizes creativity, good luck, and longevity and nods to the brand/u2019s expressive spirit, sense of play, possibility, and connection. From branded coffee cups, tote bags, and member cards to bookplates, exterior signage and a mural, everything about First Light invites the world in /u2014 for a book, a coffee, and a true sense of community.