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dn&co.
June 02, 2016
Mindsparkle Mag
dn&co. have created the name and brand identity for Fathom Architects, a new practice set up by Justin Nicholls, former partner at Make Architects and Foster+Partners. The brief was to encapsulate their curiosity, sensibility for the context of a building, and use of technology to deliver beautiful, throughly designed buildings /u2013 an approach the studio describes as "beauty through rigour." Built on Justin/u2019s philosophy of pushing thinking beyond the expected architectural solutions, the brand name and identity plays with two meanings of the word /u2018Fathom/u2019: as a human-scale unit used to measure depth, and the deeper understanding of a difficult problem after much thought. The new brand demonstrates their core competency /u2014 depth of thinking /u2014 and captures Justin and his team/u2019s unique interest in challenging projects that don/u2019t have facile, fast answers. As a practice, Fathom aims to be collaborative and inherently about the collective team rather than the 'starchitect'.
Creator: dn&co.
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