Current State of Beauty is a Skincare that goes beyond skin-type. The new skincare line designed by Werner Design Werks, is disrupting the status quo. No set skincare regimen/u2013give your skin what it needs when it needs it. No typecasting/u2013products are defined by skin type because your skin is not always the same. Not one muted brand color/u2013an explosion of 30+ colors based on product features. Bold color creates shelf-impact and encourages you to mix and match based on your skin/u2019s needs. A sophisticated, clean, yet playful brand approach sits comfortably at an accessible price point in mass retail stores.

Balancing the explosion of color is a clean, clear and consistent information hierarchy which toes the line between perfectly loud and a skincare brand that consumers can trust. /u201cThe clean lines of the components themselves juxtaposed with the color blocking on the retail cartons allows the brand to have two lives: one on a retail shelf and one on your home shelf. Personally that excites me!/u201d Emily Parr, Co-Founder of Current State. Tune in to your skin/u2019s Current State/u2122

Photography: Current State and Ken Friberg, with special thanks to K2 Studios.