Crane

Over the last year, COLLINS has worked closely with Crane/u2019s teams to revitalize their brand, reboot their digital presence, developing a more relevant brand voice as well as enabling new products, artist collaborations, and customization capabilities. Crane is exploring new ways of expressing the depth and design of their timeless, premium-quality 100% cotton products.

Crane/u00a0has been making paper for over 250 years. Stephen/u00a0Crane/u00a0established the/u00a0Crane/u00a0paper business in 1770 and purchased the Liberty Paper Mill in Dalton, Massachusetts. Paul Revere was one of/u00a0Crane/u2019s first customers when he used the paper to print the first paper money for the American colonies, thus establishing the inaugural thread of/u00a0Crane/u2019s presence in American life. By 1801,/u00a0Crane/u00a0was the primary producer of banknote paper for local and regional banks and, eventually, for the U.S. government.

They/u2019ve have committed to the classic Crane blue with a slight update /u2013 dialing up its vibrancy while showcasing Crane/u2019s printing and engraving capabilities. The stationery box itself becomes an object of hope, never to be put in a drawer or a closet but proudly displayed on a desk, a shelf, or a coffee table. When displayed in a store and at retail locations, the larger presence of the Crane brand functions as a clear signal of where their quality products can be found.