Today, we're showcasing a project that brings us even closer to some sustainable habits we should all acquire./u00a0Heydays/u00a0&/u00a0Goods/u00a0were in charge of Carrot's brand strategy and visual identity./u00a0

This recycling disruptor aims to tackle the world/u2019s 2 billion tons waste problem. By collecting data when waste is thrown, their technology generates valuable insights about the available resources for reuse, repurposing, or recycling./u00a0Heydays/u00a0&/u00a0Goods' strategy ended with a name change to Carrot, inspired by the old expression: carrot and stick, a motivator that gives back./u00a0

Both creative teams set themselves the task of cataloging different types of waste and using them as identity elements /u2014 to put so-called waste on a pedestal.

Additional credits Photography:/u00a0Hinda Fahre