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Stockholm Design Lab
August 04, 2016
Mindsparkle Mag
Venue Retail Group approached Stockholm Design Lab in early 2014 with a request: they wanted to create something /u2018new and refreshing/u2019 in the bag retail market. Market research, competitive analysis and meaningful conversations with the clients soon revealed that today/u2019s market didn/u2019t offer any go-to locations which provided /u2018everything you need for travelling/u2019. The Design Lab began looking for something new, something that could help people travel, wherever they were going. A place that gathers and provides great, smart and helpful products for people on the move. With this vision in mind, A-TO-B was created, and it is every little bit of its name. We built a modern, mobile and flexible brand with a clear purpose: to be there when you move from point A to point B, and every step in between.
Creator: Stockholm Design Lab
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