We collected a series of projects from illustrators around the globe and put them together as a way of showing how illustrations can enhance the creative process and help brands build a much more original identity.
This is our third series from our illustration series hosted on Mindsparkle Mag featuring the latest illustration trends, including 3D illustrations, UX illustrations, collage, and much more.
For this selection, we wanted to showcase illustration and typography, and how both disciplines compliment each other, achieving incredibly original solutions for one same alphabet. For this particular feature, many of the works we selected were a result of the "36 Days of Type" Challenge - a project that invites designers, illustrators and graphic artists to express their particular interpretation of the letters and numbers of the Latin Alphabet.
A yearly open call exploring the creative boundaries of letterforms, where participants are challenged to design a letter or number each day for 36 consecutive days, as a global and simultaneous act showing the outcome of the ability to represent the same symbols from thousands different perspectives.
For the same challenge, Magdalena Marchocka went for a more illustrative and hand drawn aesthetics. For her, tt was not meant to be a cohesive typeface, more an exercise in form and a fun drawing practice.
Adele Vaskelyte is a graphic designer based in Worcester, UK. She helps people to tell their stories with clear design specializing in branding and print design with experience in UI. She also participated in this challenge, and her outcome was a really vibrant and vintage look typography.
BÜRO UFHO created 3D Type sculptures completed for 36 Days of Type, a project that invites designers, illustrators and graphic artists to give their unique view on letters and numbers for 36 days of nonstop creativity.
For this edition of the 36DOT challenge Martin decided to go for a more powerful expression than last time. Like the collection of 2019, this series is also inspired by the 80s chrome style. But this time, he wanted to create a series with really different looking pieces in a uniform look. To keep it diversified, he combined abstract letter types with a different monochrome look for each piece. The letter shapes had to stand out from the background just because of its reflection.
Marcos Vinícius Machado de Oliveira created a unique typography, combining a primary color palette to a high-contrast typeface, where the designer plays with perspective and shapes, creating a beautiful outcome.
Katarzyna Szykowna's alphabet plays with a vibrant color palette and digital assets, giving the whole typography a "robot" and playful look. The contrast with black color at the back makes the typeface stand out even more.
In every case, illustration makes the typeface richer and can be used in thousands of different combinations, making them very versatile at the moment of including them in a design process. It is interesting to see how can they be used in branding and identities, to communicate a unique look&feel and give the brand a personality of their own.