Schema Projects is a Brooklyn-based gallery that exhibits works on paper, such as drawings, prints, sketchbooks, artists books, limited editions, models and diagrams. Founded by artist Mary Judge, the gallery aims to highlight art forms on paper and give exposure to the role of drawing in the creative process. Kiku Obata & Company/u00a0designed the gallery/u2019s identity, print materials and collateral, including a custom typeface, stationery, exhibition cards, ads, signage, invites and totes. The identity design reflects the idea behind the gallery/u2019s name, where a guide/u00a0or underlying schema is broken by text that/u2019s positioned freely within this framework. Since the focus of the gallery should remain on the works presented rather than its own identity, Kiku Obata & Company/u00a0developed an understated system that is both sophisticated yet unconventional to reflect its position as a younger, less established, artist-run gallery./u00a0The studio/u00a0designed a custom typeface in a single weight for the logo and use across all materials /u2013 based on a/u00a0classic grotesk typeface with unique alterations made to letterforms, such as square brackets on /u00a0j and t and a round dot. Subtle imperfect elements create a contemporary feel, and reinforce the idea of an underlying schema that is not always matched in reality.