Universal Favourite partnered with QuiteLike who are on a mission to help Australians bite into a better meal kit. QuiteLike is reimagining the category by turning mealtimes into meaningful, memorable momentsfull of flavour, flexibility, and just a little pinch of pzazz.From brand strategy and tone of voice to visual identity, packaging and beyond, UF refreshed every element of the QuiteLike experience. The new brand identity captures the rhythm of cooking through warm photography, expressive illustrations, bold typography, and a punchy colour palette that balances foodie sophistication with playful zest.