The award-winning design for the Ovation data model was created by Cossette agency and Montreal-based designer, Sébastien Paradis.
The Ovation model is the product of new research which allows brand managers of large companies to measure consumer engagement with a brand.
The driving force behind the brand identity is its unique logo, in which clever typography placement depicts a standing ovation from a human figure. According to Cossette, this ‘represents any brand’s ultimate quest—a standing ovation from the consumer.’
Visually, the branding utilises a black & white colour palette and illustrates data by transforming and deconstructing the letters from the logotype to create eye-catching infographics.