Malnova Branding

Beautiful branding and package design by Anastasia Bakusheva in Russia for Malnova, a cosmetics company in Myanmar.

Inle Natural Cosmetics provides products for women who care about natural beauty and are curious about different cultures, truly natural, organic, vegan skincare products, that allows customers to explore ancient beauty secrets and be part of our community. ​​​​​​​

The task was to create an iconic identity for Malnova and package design for several of their products. The visual language should be healthy, young, fresh and exploring.

Rationale: Emotional connection with customers built on a gentle color palette of pink, orange and deep greens. These colors are associated with the freshness and nature. It feels like a raindrop on a tree. Visual elements based on simplicity and minimalism, only necessary characters and associations. Package design should represent the main home of these products – Myanmar. So it was decided to use the beauty of landscapes of Myanmar, traditional pagodas that represents cultiral aspect.

 

Written by:
Thiago Santarém

Published
05.08.2018

Credits: Anastasia Bakusheva

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