Helico Studio Branding

Helico Studio, a multidisciplinary studio based in Paris, reveal their new minimal and playful branding. The modern sans-serif typography used in the logo and on business cards is styled in vibrant red alongside an outlined equivalent font. As well as adding a distinctive eye-catching element, this linear style and adds continuity to the minimalist logo – an outlined illustration of a propeller hat – and the simple small print pattern of crosses.



Credits: Helico Studio

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