Helico Studio, a multidisciplinary studio based in Paris, reveal their new minimal and playful branding. The modern sans-serif typography used in the logo and on business cards is styled in vibrant red alongside an outlined equivalent font. As well as adding a distinctive eye-catching element, this linear style and adds continuity to the minimalist logo – an outlined illustration of a propeller hat – and the simple small print pattern of crosses.
Published
22.09.2017