Mindsparkle*

Morgan Stephens & Design Ranch

DATE

May 19, 2019

EDITOR

Mindsparkle Mag

AREA Branding

Morgan Stephens & Design Ranch/u00a0developed AREA Branding.

RED Brokerage needed a new name and look, the process led us to the name AREA Real Estate Advisors, which is not only an acronym for the full name of the company, but/u00a0speaks to AREA/u2019s ability to connect people to the best spaces and increase value/u00a0creatively. The brand was transformed/u00a0from boring to bold with a kinetic logo, language system & graphics that highlight the firm/u2019s dynamic and multifaceted approach. A library of dramatic imagery featuring abstract crops from some of AREA/u2019s properties/u00a0completed the impactful brand overhaul.