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OH&CO.
May 23, 2017
Mindsparkle Mag
OH&CO. designed this crisp, appetising site for TREAT, a brand of milkshakes, frozen yoghurt, ice cream and smoothies. The homepage is built as a clean product grid, each cell holding a single beautifully lit shot on a pale grey backdrop - a whipped-cream milkshake, a berry-topped fro-yo, a top-down pink smoothie, a vivid green juice. A punchy black wordmark and a bold statement panel add attitude between the photography, while a cheeky menu invites you to "Give Me Free Stuff." The restraint of the layout lets the mouth-watering imagery and confident branding carry the whole experience. It is a fresh, playful showcase of food-led web design.
Credits: OH&CO.
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