Mindsparkle*

Mike Sullivan

July 31, 2017

Mindsparkle Mag

Mister

Mister, the studio of Mike Sullivan, makes a bold statement with a website that is almost entirely typography. Large white text on a deep black field lays out the offer plainly — digital and brand experiences, intelligent solutions — before an impressive tally of 168 websites, 210 logos and 32 brand identities. A confident client roll call of Chanel, Nike, Sony and more scrolls past, framed by slim vertical section labels down the left edge. Stripping away imagery entirely, the site lets scale, spacing and a single clean typeface carry all the impact, a masterclass in reductive branding. It is a striking, self-assured showcase you can preview at studiomister.com.

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