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Marie Pierer

May 17, 2017

Mindsparkle Mag

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POLEIT Swimwear

Marie Pierer gives swimwear label POLEIT a serene, fashion-editorial home that reads like a printed lookbook. The 'La dolce Vita' spring/summer collection unspools as an asymmetric grid of sun-warmed photography shot around a lake in Eisenerz, Austria, its models and mountain backdrops given room to breathe. Elegant serif display type and a slim left-hand menu keep the shopping experience quiet and considered, letting the imagery lead. It is a graceful marriage of photography and restrained web design.

Credits: Marie Pierer

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