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SOON_

May 02, 2017

Mindsparkle Mag

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Team Sky

SOON_ built a punchy digital home for professional cycling’s Team Sky, a dark, image-led news portal that puts race photography front and centre. Bold hero shots of riders in the team’s black-and-blue kit sit above a tight grid of race-report cards, each tagged by event and neatly captioned. The near-black interface makes the action photography pop, while crisp white type and a clear card system keep a heavy news feed easy to scan. A tidy band of sponsor logos anchors the foot of the page with brand-worthy order. It is a confident piece of editorial web design and sports ui design.

Credits: SOON_

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