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Chaptr.

March 16, 2017

Mindsparkle Mag

Chaptr.

Chaptr. is a Southampton studio crafting “beautiful, intelligent and immersive digital experiences,” and its own site leads with exactly that promise. A dark, cinematic hero pairs an oversized “Ch.” wordmark with a moody looping showreel of a printed page, before the layout opens into a bright, confident grid of photography — a portrait, a jeweller at the bench, a classroom, and the boldly lettered Scaramouche & Fandango grooming range. Clean sans-serif type and decisive black-and-white contrast give the whole thing a polished, editorial swagger. It is a strong piece of web design that leans on interactive design and rich imagery to set the tone.

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