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Hatcher

August 11, 2021

Mindsparkle Mag

SheinX Vision

Designed by Hatcher, SheinX Vision spotlights independent fashion designers with a confident editorial layout. A bold rooftop photograph of two models in monogram-print streetwear sits at the centre, framed by a soft grey backdrop and a large arched wordmark that curves gracefully around the image. Clean navigation, a bright yellow “Shop Shein” pill and a circular play button keep the interface crisp and contemporary. Each collection is numbered and credited — here “01 Damage Group” — giving the whole experience the feel of a rolling lookbook. It is a stylish blend of fashion photography and expressive typography.

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