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Best Friends Forever

March 30, 2017

Mindsparkle Mag

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Ricciardo for PM!

Best Friends Forever brought a big dose of humour to this playful campaign site rallying support for Daniel Ricciardo. Bright teal-to-orange gradients, showers of confetti and cheeky emoji give the whole page an upbeat, celebratory energy, while duotone cutouts of the grinning F1 driver punctuate the scroll. Punchy lines like ‘Imagine a future’ and ‘It’s us’ keep the tone light and self-aware, turning a civic-tech message from MiVote into something genuinely fun. It is a lively, well-judged piece of campaign web design that never takes itself too seriously.

Credits: Best Friends Forever

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